When customers approach a software development company and requests for a quotation, several factors come into play. Quality, reputation, cost are a few of them. However, Agility is the #1 thing that majority of customers want.
Why customers love Agility?
The businesses around the world are witnessing cut-throat competition like never before. An emerging business would aim for an early advantage – getting into the market before others.
Though getting in early with a shabby product is not desirable, going there late with a perfect product is not good either.
Agility often evokes the notion of speed. But speed is just one of the components.
What is Agility?
Here is our own definition (yes, we love definitions!).
Let’s dissect the definition.
- MVP (Minimum Viable Product) – A minimum set of features required to obtain validated learning about a product. Here is a quick definition from one of our favorite lean blogs, Leanstack
- Essential Quality – The adjective is here because many companies spend a horrendous amount of time to get close to 99% quality. In general, anything beyond 80% quality doesn’t add too much value. So an agile solution should strive for essential quality, not for perfection
- Speed – How long it takes for a small feature to go from development completion to production? The answer to this question often defines project speed
- Continuous Feedback – Feedback from key stakeholders, especially end users, is crucial in the agility game. This determines whether MVP should be made a full blown product or kept as is or aborted!
How to entice Your Customers?
The answer is simple. Make agility a key ingredient of your proposal.
How about this tagline in your proposal?
If the customer cannot wait to get to the market, such a proposal will catch his eye than anything else.
The “30-Second” Summary
- Though there are several factors considered in an RFQ (Request for Quotation), Agility plays a vital role
- Agility is not just about speed. It is a combination of MVP with essential quality, speed and continuous feedback
- Focus your proposal around agility within reasonable cost
- Cost is important but with a primary focus on it won’t get you the right business